Work
Projects
Service design, AI and customer research, from discovery to working prototypes and live services.
Selected projects

Voice AI for Healthcare
Designing and building a voice AI agent that books, reschedules and cancels appointments for a US healthcare provider, and reworking it for the callers that speech recognition leaves behind.

Dealer Uptime Services
Designing, measuring and reporting a pilot that turned Ford dealers into uptime partners for small fleets, from journey maps and service blueprint to the dashboard that tracked it through to market launch.
More projects
Earlier work from my MEng in Design Engineering at Imperial College London: research, prototyping and industrial design.

NXT LVL
A fitness platform that shows your progress through a personal avatar, not just numbers. Five months of venture validation with 200+ people, plus my own study of how it could cause harm.

Identification in a Digital Age
A hardware wallet for self-sovereign digital identity, tested in two user studies. They found that making credentials physical makes people feel more attached to them.

Heron
A health-monitoring earpiece for the workplace. An industrial design project about building workplace monitoring that employees might actually want.

AutonoMe
A screen-time app concept for 11–14 year olds that uses behavioural nudges to build self-control instead of imposing parental limits, with a study plan to test whether it works.